I design products that create value, through insight, strategy and craft
Hello, I’m Ed Santana, a Designer with 20+ years’ experience across new ventures and global organisations. I deliver products that are effective and human centred. Alongside this, I coach and facilitate teams to align, focus and move fast.
Trusted by some of the world’s biggest brands and agencies.
From new ventures to global organisations.
Brands i've worked with
Agencies & Consultancies i've worked with
“Ed provides deep insights, vision and technical expertise to translate end user needs into flawless user experience.”
“a brilliant designer, communicator and collaborator.”
“a great leader… he created an enjoyable collaborative environment where his teams genuinely wanted to work!”
“he set the standard internally when it comes to design strategy, process, maturity and cross-functional collaboration.”
“Ed enables and expects everyone in his team to reach their highest standards.”
What I Offer
I help teams turn ideas into action. Building better products and services. Strengthening teams and ways of working. Coaching leaders to grow with clarity and confidence.
Designing User-Centred Products and Services
I work across the full UX/UI, Product, and Service Design process, aligning on goals, uncovering user insight, mapping end-to-end journeys, prototyping, and testing for traction. I partner with product and engineering to de-risk early bets and build what matters. From first insight to launch, always moving towards product–market fit.
Move fast with Design Sprints & Workshops
Workshops are my go-to for making progress. Fast. Intentional. With the right people in the room. I’ve spent 20 years honing the skills, tools, and methods that make them count. Whether shaping a service, testing a product, or exploring how AI could add value, I help teams focus on what matters and move with purpose.
Leading High-Performing Teams
I’ve built design teams from scratch. And helped mature teams refocus. Aligned. Empowered. Moving forward. I raise design standards. I shape cross-functional ways of working. From early scoping to course correction, I help teams deliver what matters and grow while doing it. Above all, I create the conditions for great work to happen.
Coaching Design and Product Leaders
I help leaders grow in confidence, clarity, and presence. We look at what’s working, what’s not, and what needs to shift. The work is grounded. In real challenges and personal patterns. In self-inquiry and strategy. Drawing on years of leading teams in complex environments, and my background in holistic counselling. It’s about showing up, with more focus, and more of yourself.
Want to see what this looks like in practice?
Core Capabilities
Product Design
UX/UI Design
UX Research
Prototyping
Service Design
Product Strategy
Design Leadership
Leadership Coaching
Workshop Facilitation
Design Sprints
What others say
Relationships are fundamental to the way i work. Here are some thoughts shared by people i've had the pleasure of working with. For more perspectives have a look at my LinkedIn.
Whether it’s exploring problems, usability studies, ideation, sketching, lofi and hifi prototypes, storytelling, presentations, the list goes on but you get the point. Ed is a solid, highly recommended Product professional that would make a great addition to any product team."
Ready to explore how we could work together?
Case Studies
Below are a few examples of my work and process.
To get an idea of how I can help, take a look at 'My Services', 'FAQs' or 'Get in Touch'.
I’m always happy to chat, be it over coffee in person or on a call.
Interested in working together?
Whether you’ve got a challenge in mind or just want to connect, I’d love to hear from you.
Questions I’m often asked
Here are some common questions about my design leadership and consulting services.
I bridge product strategy, UX, and hands-on product design to help teams build, launch, and scale digital products. Whether refining an early concept, improving an existing experience, or leading a full-service design process, I focus on clarity, usability, and business impact.
Yes. For early-stage teams, I often own the entire design process, from user research and product definition through to UX, UI, and prototyping. While I bring strong UI skills, my focus is on creating intuitive, validated experiences that drive engagement and business success.
I work across both strategic leadership and hands-on execution. I can operate at a high level, shaping vision, aligning stakeholders, and structuring teams, or at the ground level, designing and delivering products directly. This flexibility means I adapt to what’s most valuable at any stage of growth.
I don’t just design interfaces, I design with intent. My work is grounded in UX research, rapid prototyping, and continuous validation, ensuring we make informed, data-backed decisions. By integrating design thinking, product strategy, and practical delivery, I help teams move fast without compromising quality.
I offer product design, UX, and design leadership, adapting to what your team needs, whether that’s hands-on design at squad level, shaping strategy, or guiding your design function. I also run workshops and sprints to help teams solve complex challenges, align on strategy, and rapidly prototype ideas.
The best way to start is with a quick conversation. Whether you need end-to-end product design, UX expertise, or strategic input, we can discuss your challenges, goals, and how I can help.